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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
- Leo BurnettPhoto by Andre Benz on Unsplash
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
- Leo BurnettCuriosity about life in all of its aspects, I think, is still the secret of...
I have learned to respect ideas wherever they come from. Often they come...
Advertising is the ability to sense, interpret... to put the very heart...
I am one who believes that one of the greatest dangers of advertising is not...
I think this is the most extraordinary collection of talent of human knowledge that has ever been gathered at the White House - with the possible exception of when Thomas Jefferson dined alone.
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