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One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

- Robin Chase

Photo by Quino Al on Unsplash

One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

- Robin Chase
reason zipcar succeeded branding smart urban innovative wouldn associated

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I wake up every morning and I surprise myself. I wake up to a new me.

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