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We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
- Amy Jo MartinPhoto by Elif koyuturk on Unsplash
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
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I love making people laugh and feel good and that's awesome and special for me to be able to do that but there really is nothing like kicking ass whether it's on a major scale or whether it's in more of a dramatic fashion. Being physical and taking care of business the old-fashioned way is something that I love doing.
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