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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

- Simon Sinek

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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

- Simon Sinek

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It is in the darkest hour, when we are faced with our deepest most wrenching fears, that we are given the greatest strength. The choice is whether we succumb to the fear or rise with courage to face our truth and shine our brilliance as our sword of valor.

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