"It appeared to the Elders that the people here would believe anything about themselves, no matter how preposterous, as long as it was flattering. To make sure of this, they performed an experiment. They put the idea into Earthlings' heads that the whole Universe had been created by one big animal who looked just like them. He sat on a throne with a lot of less fancy thrones all around him. When people died they got to sit on those other thrones forever because they were such close relatives of the Creator.