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Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
- Eric RiesCustomers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
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Every poet knows that the gift of the Gods is not fire but language. "Man dwells poetically on this earth," H?lderin wrote. Language is the essence of being human. We can think, thanks to language, for thought exists only by the grace of words. Our experiences and emotions are molded by language. It is language that allows us to name and know the world. We ourselves are known by language, through prayer, confession, poetry. Language gives us a world that reaches beyond the reality of the moment, to a past (there was?) and a future (there shall be?). It is through language that eternity has a space and that the dead continue to speak: "Defunctus adhuc loquitur" (Hebrews 11:4). Thanks to language, there is meaning, there is truth.
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