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Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.
- William BernbachPhoto by Jay Mantri on Unsplash
Advertising is fundamentally persuasion and persuasion happens to be not a science but an art.
- William BernbachArt and works of art do not make an artist sense and enthusiasm and instinct...
The art of leadership is saying no, not saying yes. It is very easy to say yes.
The true artist is not proud: he unfortunately sees that art has no limits;...
Every creator painfully experiences the chasm between his inner vision and...
This then is the test we must set for ourselves not to march alone but to march in such a way that others will wish to join us.
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