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One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.
- Roy H. WilliamsPhoto by Meriç Dağlı on Unsplash
One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.
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One thing that hasn't changed, though, is that we still have to hear the new...
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