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One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

- Roy H. Williams

Photo by Meriç Dağlı on Unsplash

One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

- Roy H. Williams

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By the time the children go to bed, I am as drained as any mother who has spent her day working, car pooling, building Lego castles and shopping for the precisely correct soccer cleat.

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