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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
- Simon MainwaringPhoto by Cristina Gottardi on Unsplash
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
- Simon MainwaringAnd if you look at the reality in the United States where you have more than...
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After all the past is our only real guide to the future and historical analogies are instruments for distilling and organizing the past and converting it to a map by which we can navigate.
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