The problem about Social Media is most people lack creativity. If someone does something. It works for them and they become successful and get exposure. Everyone else, leave whatever they are doing, then try to recreate the same event and moment. Thinking they will also be successful. Ways of success are like a airplane ticket. Everyone has must have their own ticket. Once ticket is torn , you can give it to someone if you want, but it will be useless. That is what happens when people trying to copy someone success. They are using a used ticket hoping they will fly.