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It's never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can't just bombard people with messages anymore.

- Ajaz Ahmed

Photo by Johannes Plenio on Unsplash

It's never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can't just bombard people with messages anymore.

- Ajaz Ahmed

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Everyone's a critic: when you are doing something good, everybody wants to bring you down, and that's something I've been told. People want to see you do good, but not too good.

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