I adopted a healthier diet. I take at least a tablespoon of apple-cider vinegar a day. It's an old wives' tale, but it really is one of the best things you can put in your mouth.

The Depression was remarkable because you had nothing, and the salaries, when you got a job, were very small. But you could do anything. You see, a donut was ten cents. A cup of coffee was a nickel. That was lunch, with an apple. And I would be playing a lead on a Broadway show on that kind of diet.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

What can we learn from the battle between data and design? What can we learn from the relationship between Google and Apple? Clearly no one school of thought is right: Apple and Google are both wildly successful and profitable companies that changed the world.

If you were the first person ever to design an application for the iPhone and you patented it, you would be very, very better off than we are right now, you know? But you've got to be the first one to do it. So I figured that Led Zeppelin or the Stones were going to do it unless we just got on to it. So I got cracking with the guys from Apple.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole thing. It covers a lot of territory, country music does.

A girl came up to me in a bar and said she wanted to be my apple pie. I wish I'd said something cool, but I was stunned.

I don't think Apple would be making the computers, the iPhone, being the top electronics company it is, if Steve Jobs didn't have some regrets over mistakes he made and learned to overcome them.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

I grew up loving computers and math, actually. I also loved English literature and French, but I became obsessed with computers when the Apple II was coming out.

When I heard the news that Steve Jobs had died, my mind flashed back to 1985, when I began my love affair with computers. I was stationed in Moscow for The Associated Press, and I ordered an Apple IIc - by Telex - from a department store in Helsinki, Finland. They express-shipped it to me, a month later, by train.

My first computers were a Timex Sinclair and an Apple II.

I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple.

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

I started on an Apple II, which I had bought at the very end of 1978 for half of my annual income. I made $4,500 a year, and I spent half of it on the computer.

At school, I'd be the dude singing to the girls, always up in the auditorium, in the lunch room singing Christmas carols, in the halls between class. I was always singing, and same thing with my grandfather. The apple doesn't fall too far from the tree; you know how that goes.

On Christmas morning, we always make breakfast, and everyone eats before we open any presents. I make muffins and homemade applesauce, which I don't think anyone likes as much as I do... I just love the way it makes the house smell!

I love cooking during Christmas, all smells like the hot apple cider, the hot spiced wine.

I got up one Christmas morning and we didn't have nothing to eat. We didn't have an apple, we didn't have an orange, we didn't have a cake, we didn't have nothing.