What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The history of the Internet is, in part, a series of opportunities missed: the major record labels let Apple take over the digital-music business; Blockbuster refused to buy Netflix for a mere fifty million dollars; Excite turned down the chance to acquire Google for less than a million dollars.

My favorite fruit is grapes. Because with grapes, you always get another chance. 'Cause, you know, if you have a crappy apple or a peach, you're stuck with that crappy piece of fruit. But if you have a crappy grape, no problem - just move on to the next. 'Grapes: The Fruit of Hope.'

In the case of Apple, they did originally do production internally, but then along came unbelievably good outsourced manufacturing from companies like Foxconn. We don't have that in the rocket business. There's no Foxconn in the rocket business.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Well, Art is Art, isn't it? Still, on the other hand, water is water. And east is east and west is west and if you take cranberries and stew them like applesauce they taste much more like prunes than rhubarb does. Now you tell me what you know.

With an apple I will astonish Paris.

A real writer learns from earlier writers the way a boy learns from an apple orchard -- by stealing what he has a taste for, and can carry off

Apples and oranges, my therapist tells me. What if you're not the same as other women, what if you're an entirely different fruit? she asks gently. But everyone has a favorite fruit, I tell her. I feel a tear run down my cheek. Everyone prefers one over the other. That is how the world works; everything is ranked. One is always better than the other.

If you're MAKING IT, HAPPY, KIND and LOVING to others and are told you're a good person by many, that is what counts. NEVER allow the few bad apples to bring you down. Instead, ignore or remove those sour apples from your circle and go out and get yourself more good apples to be around.

For an apple you can't reach up and pick, you have to climb that tree; the tree won't bend down for you!

Every thought is a seed. If you plant crab apples, don't count on harvesting Golden Delicious.

An apple tree will not wish for pears simply because that wish is held for a different kind of tree. But what it can wish for is fruit that is so perfect that it causes the pear tree to wish the same for its fruit.

Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.

"Shall I compare thee to a barrel of apples?

Life. This morning the sun made me adore it. It had, behind the dripping pine trees, the oriental brightness, orange and crimson, of a living being, a rose and an apple, in the physical and ideal fusion of a true and daily paradise.

Your thighs are appletrees. Your knees are a southern breeze.

The seasonal urge is strong in poets. Milton wrote chiefly in winter. Keats looked for spring to wake him up (as it did in the miraculous months of April and May, 1819). Burns chose autumn. Longfellow liked the month of September. Shelley flourished in the hot months. Some poets, like Wordsworth, have gone outdoors to work. Others, like Auden, keep to the curtained room. Schiller needed the smell of rotten apples about him to make a poem. Tennyson and Walter de la Mare had to smoke. Auden drinks lots of tea, Spender coffee; Hart Crane drank alcohol. Pope, Byron, and William Morris were creative late at night. And so it goes.

The revolution is not an apple that falls when ripe. You have to make it fall.

I was a veritable Johnny Appleseed of grand expectations, and all I reaped for my trouble was a harvest of bitter fruit.

...oppression is as American as apple pie...

A rumor is a social cancer: it is difficult to contain and it rots the brains of the masses. However, the real danger is that so many people find rumors enjoyable. That part causes the infection. And in such cases when a rumor is only partially made of truth, it is difficult to pinpoint exactly where the information may have gone wrong. It is passed on and on until some brave soul questions its validity; that brave soul refuses to bite the apple and let the apple eat him. Forced to start from scratch for the sake of purity and truth, that brave soul, figuratively speaking, fully amputates the information in order to protect his personal judgment. In other words, his ignorance is to be valued more than the lie believed to be true.

The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true.