One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.

Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.

I love the smell of a real Christmas tree - also, my mum's Christmas pudding with brandy sauce.

Always be prepared if someone asks you what you want for Christmas. Give brand names, the store that sells the merchandise, and, if possible, exact model numbers so they can't go wrong. Be the type who's impossible to buy for, so they have to get what you want.

If the girl is good looking and talented, and for some reason the film doesn't work, she gets a second chance. But if subsequent films don't work, she gets branded as an 'iron leg.' The whole thing gets negative.

When you have the chance to present yourself vocally, you realize a kind of brand develops around that vocal, and you start to see the public consciousness of you is only about one half of your brain.

When the car was introduced in 1908, people could experience a brand new way to travel that was more efficient than a horse and buggy. Can you believe that cities tried to outlaw cars in the United States? Can you imagine driving a car for a year then having to go back to a horse and buggy?

I recorded a song called, I Fall to Pieces, and I was in a car wreck. Now I'm worried because I have a brand-new record, and it's called Crazy!

Your premium brand had better be delivering something special, or it's not going to get the business.

Coinbase is 'the' brand in the Bitcoin space. Their founder Brian Armstrong was amongst the first good entrepreneurs to emerge in this space. While others championed ideological or underground/illicit interests, Brian saw an opportunity to change the world for the better and build a big business out of it.

You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

There's video footage of my 10th birthday where I'm wearing, like, a little pink T-shirt. Then my dad comes in brandishing a copy of 'Eraserhead,' going, 'Look what we've got for tonight!'

I threw my son, Brandon, a rave for his birthday and I fully set it up like a crazy rave with lights and sound, me and my partner DJ'd - I got Mix Master Mike from the Beastie Boys to come DJ for a bit.

I was admittedly comfortable with Iman Cosmetics being identified as a beauty brand that filled the gap for black women because it was deeply personal for me.

Beauty is for everyone, and I think that CoverGirl, being such a timeless and iconic brand, recognizing that is so important. It truly shows that we are becoming a more accepting industry.

Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.

I think the fact that all women get branded as the same, desperate for love, desperate for children, is just a really unmodern attitude.

Elvis Costello had a brand new bag. He was a musician, but he knew all about the attitude part of it.

I couldn't go now to a brand that had a niche attitude like... gothic. I couldn't do that. Well, I could do it, but I wouldn't find it interesting, challenging.