I think we all have our own personality, unique and distinctive, and at the same time, I think that our own unique and distinctive personality blends with the wind, with the footsteps in the street, with the noises around the corner, and with the silence of memory, which is the great producer of ghosts.

The iPhone is made on a global scale, and it blends computers, the Internet, communications, and artificial intelligence in one blockbuster, game-changing innovation. It reflects so many of the things that our contemporary world is good at - indeed, great at.

The only country where you see any positive movement within domestic consumption is Brazil where you really do have a variety of coffees to make blends with.