Engaging in social business is beneficial to a company because it leverages on business competencies to address social issues, involves one-time investment with sustainable results, and produces other positive effects such as employee motivation and improved organizational culture.

Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become.

I have always believed in the power of collaboration. Early on in my professional career, I realized that you can't develop all the competencies you need fast enough on your own. Furthermore, if you don't collaborate, your ideas will be limited to your own abilities. As a result, you will not be able to serve your clientele and thus can't achieve the anticipated impact.

Literature adds to reality it does not simply describe it. It enriches the necessary competencies that daily life requires and provides and in this respect it irrigates the deserts that our lives have already become.