My father was a legendary copywriter. He wrote 'Timex Takes a Licking and Keeps on Ticking.' He named Earth Day 'Earth Day.' It falls on his birthday, April 22. Earth Day, birthday. So the idea came easily.

My wife Jill and I have an incredibly close working relationship and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director so from the very start she was my boss and she still is.