Any kind of novelty or excitement drives up dopamine in the brain, and dopamine is associated with romantic love.

Food is a lot of people's therapy - when we say comfort food, we really mean that. It's releasing dopamine and serotonin in your brain that makes you feel good.

"We all know that feeling of wanting something so bad and then finally getting it. You feel this rush of dopamine, and then very soon after you crash and you need something else to give you that hit of dopamine. This is the vicious cycle that emerges from the empty promise of capitalism ? that happiness comes from acquiring material possessions.