I'm a news junkie. I generally ad lib it. I find a story I want to key off on, open the mic, drag it in the Dropbox, and they pull it out the next morning.

To the casual observer, the Dropbox demo video looked like a normal product demonstration, but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and 'Chocolate Rain' and allusions to 'Office Space' and 'XKCD.' It was a tongue-in-cheek nod to that crowd, and it kicked off a chain reaction.