There are different types of double act: the classic dumb-and-dumber, like Morecambe and Wise; the good cop/bad cop, where one's a bit spiky and the other's daft. Sue Perkins and I take what we might call the Ant and Dec approach: the double act came out of our friendship.

I know there are people, if I go into a market or a city for the first time, there are people that are there that just want to see the famous person, or the guy from 'Dumb and Dumber' or whatever movie they liked. And that's fine, it gets them in the door, but then it's my job to give them something different.

The dumber half of the audience - whether they're male or female and a lot of them are male - for some reason responds very quickly to the feminine voice. How can I put it? They kind of instantly react to the female voice in a positive way quicker than they would the male voice.

I know there are people if I go into a market or a city for the first time there are people that are there that just want to see the famous person or the guy from 'Dumb and Dumber' or whatever movie they liked. And that's fine it gets them in the door but then it's my job to give them something different.