Studying design has made me a much, much more astute observer of this aspect of business. And I'm working mightily to improve my empathic skills. I've dramatically improved my ability to read facial expressions - and I'm trying to be a better, more attentive listener.

On the whole, we're a murderous race. According to Genesis, it took as few as four people to make the planet too crowded to stand, and the first murder was a fratricide. Genesis says that in a fit of jealous rage, the very first child born to mortal parents, Cain, snapped and popped the first metaphorical cap in another human being. The attack was a bloody, brutal, violent, reprehensible killing. Cain's brother Abel probably never saw it coming. As I opened the door to my apartment, I was filled with a sense of empathic sympathy and intuitive understanding. For freaking Cain.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies - but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.