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It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow.
Unsurprisingly, the poll-takers don't talk a lot in public about the ignorance of the electorate on political and public policy matters. And the politicians are not going to disclose the, let's say, limited body of knowledge in their constituencies. You don't get elected calling your voters airheads.
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