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La rutina no est? tanto en las cosas como en nuestra incapacidad para crear a cada momento un v?nculo original con ellas, en nuestra tendencia a leerlas por la falsilla de lo rutinario, de lo ya aprendido. Hay que seguir dejando siempre abierta la puerta al cuarto de jugar.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
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