My take is that smart financiers wait until aha before they climb aboard the bandwagon. Entrepreneurs need to bridge the capital gap from idea to aha with expertise, not capital or sophisticated market research.

The thing about movies these days is that the commerce end of it is so inflated and financiers are just expecting this enormous return on their investment.

Last year when 'Black Swan ' 'True Grit' and 'King's Speech' all grossed over $100 million it gave studios and independent financiers the confidence to make daring movies and not do the same old you-know-what.