Chadron had a water tower, grain elevators, a tanning salon, a video rental store, a small liberal arts college, a Hardee's, a stoplight, and a curling yellow sign in the pet store window that read, 'Hamsters and Tarantulas Featured Today.'

The fitness industry has long thrived off the well-intended coming through their doors and signing up with dreams of self-improvement, only to fade into their couches. Those who stick with it often feel like hamsters on treadmills.