The first time I was ever impressed with Patagonia as a brand was when they released the 'Don't Buy This Jacket' campaign. That campaign highlighted their understanding of their role in a larger environmental justice space.

The book is open but you are still not on that page; the word is highlighted find somewhere on the edge.

I was a total education geek. I loved school. I loved learning. I loved doing homework. All of my books and notebooks from high school are underlined and highlighted and there are notes all over the margins. And you know I was a theater kid too. I was all over the place.