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Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
Twitter is maybe the worst thing. It's cool when you can tweet out your show and be like, 'Hey, come see my show,' or 'Check out this Kickstarter,' but it's also this weird 140-character vehicle for insidiousness.
Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.
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