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I basically have the diet of a 19th-century Irish navy, apart from the litre of stout a day. It's meat and potatoes and bread and cheese: those are my four food groups.
When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.
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