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If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
Every mom in a minivan, every person commuting - anytime they are on the road, they should be able to go into driver mode and give a ride to a neighbor. That's how we achieve scale.
We'll tell fear it can come along with us in our minivan, okay? But we'll just tell fear it can't drive. Sometimes we'll tell it to not even talk. Like when we tell our kids, 'Enough. No words.' We're going to play the quiet game with fear. Fear is not the boss of us.
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