I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.

Miramax seems to be showing the same faith in Roberto Benigni's 'Pinocchio' that the Republican Party showed in Trent Lott; the live-action version of Carlo Collodi's fairy tale about the wooden puppet whose only ambition was to be a real live boy was sneaked into theaters Christmas Day.

We didn't care if we were well-liked as long as the movies were good. We served the movie - that was our master at Miramax. In our second incarnation the movie is still the master but we're getting the same results in more subtle ways.

With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.