In general in technology, if you own a platform that's valuable, you can monetize it.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

I believe that economics is based on scarcity of markets. And it's possible to monetize your art without compromising the integrity of it for commerce.