In Los Angeles, parenting is a competitive sport. From Beverly Hills baby boutiques to kids' yoga classes, L.A. fuses high style, industrial-strength materialism, and parental outsourcing into our own unique version of child-rearing.

Positive health means becoming whole-heartedly engaged with our own health care. It means not outsourcing our health to the health care system. It means getting rid of the fear and paralysis we too often feel, and instead cultivating a sense of agency.

If I start outsourcing all my navigation to a little talking box in my car, I'm sort of screwed. I'm going to lose my car in the parking lot every single time.

Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.

If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business.

If I start outsourcing all my navigation to a little talking box in my car I'm sort of screwed. I'm going to lose my car in the parking lot every single time.

If you deprive yourself of outsourcing and your competitors do not you're putting yourself out of business.