Absurdity is my favorite brand of humor because deep down inside, in our subconscious, it's all surrealism. It's all abstract. The world is the surrealism, the absurdity, the humor - it all just overlaps.

Our communication space is very fragmented today. We have a million different tools for different things with lots of different kinds of overlaps. The most natural way to try and solve that problem is to take all those different tools and try to make them smaller and fit into a single package and maybe integrate them across the boundaries.