The Pavlovian view of women voters - 'plug the words in, and they will respond' - sends a chill down my spine because it sounds like an adaptation of something I have written about communication between the sexes: When a woman tells a man about a problem, she doesn't want him to fix it; she just wants him to listen and let her know he understands.

To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.

If Pavlov tested his cat he would have failed.