Men have always shown a dim knowledge of their better potentialities by paying homage to those purest leaders who taught the simplest and most inclusive rules for an undivided mankind.

The science of psychology has been far more successful on the negative than on the positive side... It has revealed to us much about man's shortcomings, his illnesses, his sins, but little about his potentialities, his virtues, his achievable aspirations, or his psychological health.

One's only rival is one's own potentialities. One's only failure is failing to live up to one's own possibilities. In this sense, every man can be a king, and must therefore be treated like a king.

Even the best inborn potentialities for achievement do not render unnecessary patient and persistent practice.

According to one Egyptian account, the formation of the world was the realization of a concept first developed within the mind of the Creator. Leibniz had a similar idea. He imagined God as a kind of super computer, calculating every possible world and scoring them all according to some divine scale or metric. Once the Creator had analyzed all possible worlds in his mind (all potentialities), he made actual the world that had scored highest and was thus the best of all possible worlds. If you think this world is bad, you should see the alternatives!

The generality of mankind is lazy. What distinguishes men of genuine achievement from the rest of us is not so much their intellectual powers and aptitudes as their curiosity, their energy, their fullest use of their potentialities. Nobody really knows how smart or talented he is until he finds the incentives to use himself to the fullest. God has given us more than we know what to do with.

Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. Modern man's happiness consists in the thrill of looking at the shop windows, and in buying all that he can afford to buy, either for cash or on installments. He (or she) looks at people in a similar way. For the man an attractive girl-and for the woman an attractive man-are the prizes they are after. 'Attractive' usually means a nice package of qualities which are popular and sought after on the personality market. What specifically makes a person attractive depends on the fashion of the time, physically as well as mentally. During the twenties, a drinking and smoking girl, tough and sexy, was attractive; today the fashion demands more domesticity and coyness. At the end of the nineteenth and the beginning of this century, a man had to be aggressive and ambitious-today he has to be social and tolerant-in order to be an attractive 'package'. At any rate, the sense of falling in love develops usually only with regard to such human commodities as are within reach of one's own possibilities for exchange. I am out for a bargain; the object should be desirable from the standpoint of its social value, and at the same time should want me, considering my overt and hidden assets and potentialities. Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values. Often, as in buying real estate, the hidden potentialities which can be developed play a considerable role in this bargain. In a culture in which the marketing orientation prevails, and in which material success is the outstanding value, there is little reason to be surprised that human love relations follow the same pattern of exchange which governs the commodity and the labor market.

For many have but one resource to sustain them in their misery, and that is to think, "Circumstances have been against me, I was worthy to be something much better than I have been. I admit I have never had a great love or a great friendship; but that is because I never met a man or a woman who were worthy of it; if I have not written any very good books, it is because I had not the leisure to do so; or, if I have had no children to whom I could devote myself it is because I did not find the man I could have lived with. So there remains within me a wide range of abilities, inclinations and potentialities, unused but perfectly viable, which endow me with a worthiness that could never be inferred from the mere history of my actions." But in reality and for the existentialist, there is no love apart from the deeds of love; no potentiality of love other than that which is manifested in loving; there is no genius other than that which is expressed in works of art.

One's only rival is one's own potentialities. One's only failure is failing to live up to one's own possibilities. In this sense every man can be a king and must therefore be treated like a king.