Building a lasting brand takes work. No Brand is cast in Concrete. As you grow, you may need to rebrand repeatedly.

The upheavals of adolescence silenced 'A Christmas Carol' for a few years. I became a firebrand atheist. Christmas - humbug! Too commercial! Then I became an agnostic. Christmas was a pro-forma affair basically a chore. Buy mother a book dad a new tie my brother and sister small gifts. Pretend thanks for the fountain pens and shirts I received.