It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

I actually met The Game in my hood on Crenshaw and Slauson. I was outside on the block with 20 of my homies. I see the Range Rover, and we all walked up to his car. I handed him my CD.