MasterChef's' about real people and for real people. It's aspirational and inspirational. There's nothing snobbish about it.

I'm actually very snobbish about directors. I have to say 'no' all the time. 'No' is the most powerful word in our business. You've got to protect yourself.

"Latter-day capitalism. Like it or not, it's the society we live in. Even the standard of right and wrong has been subdi-vided, made sophisticated. Within good, there's fashionable good and unfash-ionable good, and ditto for bad. Within fashionable good, there's formal and then there's casual; there's hip, there's cool, there's trendy, there's snobbish. Mix 'n' match. Like pulling on a Missoni sweater over Trussardi slacks and Pollini shoes, you can now enjoy hybrid styles of morality. It's the way of the world-philosophy starting to look more and more like business administration.

The truth is, everyone likes to look down on someone. If your favorites are all avant-garde writers who throw in Sanskrit and German, you can look down on everyone. If your favorites are all Oprah Book Club books, you can at least look down on mystery readers. Mystery readers have sci-fi readers. Sci-fi can look down on fantasy. And yes, fantasy readers have their own snobbishness. I'll bet this, though: in a hundred years, people will be writing a lot more dissertations on Harry Potter than on John Updike. Look, Charles Dickens wrote popular fiction. Shakespeare wrote popular fiction-until he wrote his sonnets, desperate to show the literati of his day that he was real artist. Edgar Allan Poe tied himself in knots because no one realized he was a genius. The core of the problem is how we want to define "literature". The Latin root simply means "letters". Those letters are either delivered-they connect with an audience-or they don't. For some, that audience is a few thousand college professors and some critics. For others, its twenty million women desperate for romance in their lives. Those connections happen because the books successfully communicate something real about the human experience. Sure, there are trashy books that do really well, but that's because there are trashy facets of humanity. What people value in their books-and thus what they count as literature-really tells you more about them than it does about the book.

Latter-day capitalism. Like it or not, it's the society we live in. Even the standard of right and wrong has been subdivided, made sophisticated. Within good, there's fashionable good and unfashionable good, and ditto for bad. Within fashionable good, there's formal and then there's casual; there's hip, there's cool, there's trendy, there's snobbish. Mix 'n' match. Like pulling on a Missoni sweater over Trussardi slacks and Pollini shoes, you can now enjoy hybrid styles of morality. It's the way of the world -- philosophy starting to look more and more like business administration.