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I'm so thankful for 'Backseat' because it's doing so much. It's almost at two million listens on Spotify. It's changed my life. It was the song that Dreamville really pushed and they just really made it explode, and I'm just so thankful.
I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way to solve the problem was to create a service that was better than piracy and at the same time compensates the music industry - that gave us Spotify.
Music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment.
I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
I'm not saying you can't be successful in the music industry without Spotify. But when I look at the future of music, I don't think scarcity is the model anymore. We have to embrace ubiquity - that music is everywhere.
I had two passions growing up - one was music one was technology. I tried to play in a band for a while but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.
Animal rights can be as extreme as not riding a horse, or not wearing leather, not having a pet at all. Animal welfare advocates are preventing the suffering of animals. And then there's conservation and species conservation and what conservation biologists do.
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