I don't know why my smile has become a signature pose. I think it's a nice change. I think people want to see happiness, so a smile is what can bring that. I didn't make it my trademark on purpose.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Gucci is not a fashion or a design house, it was always a trademark.

Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.

An image is not simply a trademark a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual institution corporation product or service.