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In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
I can remember when I was a baby and my mother was there watching the show. I went and bought 100 episodes and watched them. I respect it so much that the sitcom itself and Ed Norton I'm not playing Ed Norton but my version of it cause I'm a black man.
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