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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting get rid of your clutter and post at least eight great photos to win the beauty contest.
The frustrating part of it is that you're generally known for what you did last. I've had the privilege of doing some very cool independent films that a lot of the time the general public doesn't see unless you're at a film festival or you're into that kind of movie.
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