David Ogilvy's Quotes

David Ogilvy's Quotes 31

Advertising reflects the mores of society, but it does not influence them.

The relationship between a manufacturer and his advertising agency is almost...

Leaders grasp nettles.

Good copy can't be written with tongue in cheek, written just for a living....

Never write an advertisement which you wouldn't want your family to read. You...

I have a theory that the best ads come from personal experience. Some of the...

In the modern world of business, it is useless to be a creative, original...

The consumer isn't a moron; she is your wife.

If it doesn't sell, it isn't creative.

Our business is infested with idiots who try to impress by using pretentious...

The best ideas come as jokes. Make your thinking as funny as possible.

I do not regard advertising as entertainment or an art form, but as a medium...

Advertising reflects the mores of society but it does not influence them.

The relationship between a manufacturer and his advertising agency is almost...

The advertisers who believe in the selling power of jingles have never had to...

Leaders grasp nettles.

Good copy can't be written with tongue in cheek written just for a living....

Never write an advertisement which you wouldn't want your family to read. You...

I have a theory that the best ads come from personal experience. Some of the...

Can advertising foist an inferior product on the consumer? Bitter experience...

In the modern world of business it is useless to be a creative original...

Advertising is a business of words but advertising agencies are infested...

The consumer isn't a moron she is your wife.

Our business is infested with idiots who try to impress by using pretentious...

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