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Your work is going to fill a large part of your life, and the only way to be...
We made the buttons on the screen look so good you'll want to lick them.
We've demonstrated a strong track record of being very disciplined with the...
It's not the tools that you have faith in - tools are just tools. They work,...
Technology is nothing. What's important is that you have a faith in people,...
It's not a faith in technology. It's faith in people.
Sometimes life hits you in the head with a brick. Don't lose faith.
Our DNA is as a consumer company - for that individual customer who's voting...
The design of the Mac wasn't what it looked like, although that was part of...
In most people's vocabularies, design means veneer. It's interior decorating....
A lot of people in our industry haven't had very diverse experiences. So they...
Design is a funny word. Some people think design means how it looks. But of...
Design is not just what it looks like and feels like. Design is how it works.
Remembering that I'll be dead soon is the most important tool I've ever...
Your time is limited, so don't waste it living someone else's life. Don't be...
This is what customers pay us for - to sweat all these details so it's easy...
I met Woz when I was 13, at a friend's garage. He was about 18. He was, like,...
We're going to be able to ask our computers to monitor things for us, and...
The most compelling reason for most people to buy a computer for the home...
Design is the fundamental soul of a man-made creation that ends up expressing...
What is Apple, after all? Apple is about people who think 'outside the box,'...
Things don't have to change the world to be important.
For the past 33 years, I have looked in the mirror every morning and asked...
We don't get a chance to do that many things, and every one should be really...
The world is full of magical things patiently waiting for our wits to grow sharper.
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