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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
- David OgilvyPhoto by Linus Nylund on Unsplash
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
- David OgilvyGood copy can't be written with tongue in cheek, written just for a living....
The relationship between a manufacturer and his advertising agency is almost...
Advertising reflects the mores of society but it does not influence them.
I do not regard advertising as entertainment or an art form, but as a medium...
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