There's a sense of aliveness that comes from connection shared experience. And you see it in every place. You see it when ball players jump up and down gather at home plate hugging and it's not just because they're winning it's that shared moment that feeling of - we enter the world alone we leave alone.

The whole kiss-and-tell thing is a negative approach that often happens in a World Cup. We will see negative stories about the players and it can affect their confidence and the overall performance of the national team on the pitch let alone the bid to actually stage the competition.

Some players you pat their butts some players you kick their butts some players you leave alone.