Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

Advertising is legalized lying.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads.

Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

Advertising: the science of arresting the human intelligence long enough to get money from it.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

The future of advertising is the Internet.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising.

At Current, television is all we do - that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies.

Advertising is an environmental striptease for a world of abundance.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.

I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I've designed books, built billboards, matchbooks, corporate identities. I continuously paint, I've done conceptual art pictures.