In his first year in office President Obama pulled us back from the brink of the greatest economic crisis since the Great Depression and worked to lay a new foundation for economic growth. The president identified three key strategies to build that lasting prosperity: innovation investment and education.

On the other hand the American public possesses a great resilience and strength and good risk communication strategies can tap into and even amplify those assets.

Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.