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"When I was 13, I thought adversity was a place you went to learn advertising.
If you don't teach children what to do with their money, marketing and advertising will gladly show them how to spend it.
It's never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can't just bombard people with messages anymore.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.
You know what I think?" she says. "That people's memories are maybe the fuel they burn to stay alive. Whether those memories have any actual importance or not, it doesn't matter as far as the maintenance of life is concerned. They're all just fuel. Advertising fillers in the newspaper, philosophy books, dirty pictures in a magazine, a bundle of ten-thousand-yen bills: when you feed 'em to the fire, they're all just paper. The fire isn't thinking 'Oh, this is Kant,' or 'Oh, this is the Yomiuri evening edition,' or 'Nice tits,' while it burns. To the fire, they're nothing but scraps of paper. It's the exact same thing. Important memories, not-so-important memories, totally useless memories: there's no distinction--they're all just fuel.
Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
The most powerful element in advertising is the truth.
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources from St. Nicholas to Coca-Cola advertising campaigns.
There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything from scripts to sets to advertising.
If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Advertising reflects the mores of society but it does not influence them.
The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising.
The engine of ancient society was religion but the engine of contemporary society as I see it is advertising.
My wife Jill and I have an incredibly close working relationship and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director so from the very start she was my boss and she still is.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
The trouble with us in America isn't that the poetry of life has turned to prose but that it has turned to advertising copy.
Nothing except the mint can make money without advertising.
I know that campaigns can seem small and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message believe me - so am I.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
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