In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

You cannot be buried in obscurity: you are exposed upon a grand theater to the view of the world. If your actions are upright and benevolent, be assured they will augment your power and happiness.

Let people be the pursuits of happiness, you be the pursuit of perfection.

Entertainment is temporary happiness, but the real happiness is permanent entertainment.

Pain may be the only reality but if mankind had any sense it would pursue the delusion called happiness. All the philosophers and poets who tell us that pain and suffering have a place and purpose in the cosmic order of things are welcome to them. They are frauds. We justify pain because we do not know what to make of it, nor do we have any choice but to bear it. Happiness alone can make us momentarily larger than ourselves.

Health is hearty, health is harmony, health is happiness.

Common man's patience will bring him more happiness than common man's power.

Share your love, share you happiness, care for others; your wealth will be endless.

The secret of happiness is love and secret of love is nonjudgmental care.

What are we doing to each other? Because I know that I am doing to him exactly what he is doing to me. We are sometimes so happy, and never in our lives have we known more unhappiness.

There lies before us, if we choose, continual progress in happiness, knowledge and wisdom. Shall we instead choose death, because we cannot forget our quarrels? I appeal as a human being to human beings; remember your humanity, and forget the rest.

Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. Modern man's happiness consists in the thrill of looking at the shop windows, and in buying all that he can afford to buy, either for cash or on installments. He (or she) looks at people in a similar way. For the man an attractive girl-and for the woman an attractive man-are the prizes they are after. 'Attractive' usually means a nice package of qualities which are popular and sought after on the personality market. What specifically makes a person attractive depends on the fashion of the time, physically as well as mentally. During the twenties, a drinking and smoking girl, tough and sexy, was attractive; today the fashion demands more domesticity and coyness. At the end of the nineteenth and the beginning of this century, a man had to be aggressive and ambitious-today he has to be social and tolerant-in order to be an attractive 'package'. At any rate, the sense of falling in love develops usually only with regard to such human commodities as are within reach of one's own possibilities for exchange. I am out for a bargain; the object should be desirable from the standpoint of its social value, and at the same time should want me, considering my overt and hidden assets and potentialities. Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values. Often, as in buying real estate, the hidden potentialities which can be developed play a considerable role in this bargain. In a culture in which the marketing orientation prevails, and in which material success is the outstanding value, there is little reason to be surprised that human love relations follow the same pattern of exchange which governs the commodity and the labor market.

He who says either that the time for philosophy has not yet come or that it has passed is like someone who says that the time for happiness has not yet come or that it has passed.

Every form of happiness if one, every desire is driven by the same motor--by our love for a single value, for the highest potentiality of our own existence--and every achievement is an expression of it.

True happiness, we are told, consists in getting out of one's self; but the point is not only to get out - you must stay out; and to stay out you must have some absorbing errand.

The creed which accepts as the foundation of morals, Utility, or the Greatest-Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure, and the absence of pain; by unhappiness, pain, and the privation of pleasure.

My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.

Happiness will grow if you plant the seeds of love in the garden of hope with compassion and care.

"What other agents then are there, which, at the same time that they are under the influence of man's direction, are susceptible of happiness? They are of two sorts: (1) Other human beings who are styled persons. (2) Other animals, which, on account of their interests having been neglected by the insensibility of the ancient jurists, stand degraded into the class of things... But is there any reason why we should be suffered to torment them? Not any that I can see. Are there any why we should

I hope death will be a great happiness, a happiness as great as that of love, fulfilled love

Imagine that you were on the threshold of this fairytale, sometime billions of years ago when everything was created. And you were able to choose whether you wanted to be born to a life on this planet at some point. You wouldn't know when you were going to be born, nor how long you'd live for, but at any event it wouldn't be more than a few years. All you'd know was that, if you chose to come into the world at some point, you'd also have to leave it again one day and go away from everything. This might cause you a good deal of grief, as lots of people think that life in the great fairytale is so wonderful that the mere thought of it ending can bring tears to their eyes. Things can be so nice here that it's terribly painful to think that at some point the days will run out. What would you have chosen, if there had been some higher power that had gave you the choice? Perhaps we can imagine some sort of cosmic fairy in this great, strange fairytale. What you have chosen to live a life on earth at some point, whether short or long, in a hundred thousand or a hundred million years? Or would you have refused to join in the game because you didn't like the rules? (...) I asked myself the same question maybe times during the past few weeks. Would I have elected to live a life on earth in the firm knowledge that I'd suddenly be torn away from it, and perhaps in the middle of intoxicating happiness? (...) Well, I wasn't sure what I would have chosen. (...) If I'd chosen never to the foot inside the great fairytale, I'd never have known what I've lost. Do you see what I'm getting at? Sometimes it's worse for us human beings to lose something dear to us than never to have had it at all.

Men are made for happiness, and he who is completely happy has the right to say to himself, 'I am doing God's will on earth.

This is the secret of life: the self lives only by dying, finds its identity (and its happiness) only by self-forgetfulness, self-giving, self-sacrifice, and agape love.

Consider the cattle, grazing as they pass you by. They do not know what is meant by yesterday or today, they leap about, eat, rest, digest, leap about again, and so from morn till night and from day to day, fettered to the moment and its pleasure or displeasure, and thus neither melancholy nor bored. [...] A human being may well ask an animal: 'Why do you not speak to me of your happiness but only stand and gaze at me?' The animal would like to answer, and say, 'The reason is I always forget what I was going to say' - but then he forgot this answer too, and stayed silent.